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Knowing how to find profitable t shirt niches is the reason I was able to sell well over $2,438,085 with Teespring and about half that again on Fabrily. And that's before even mentioning the 6 figures I've sold on the old Shine On platform and the 7 figures I've done on Shopify…
If you start looking in any groups on Facebook you can be forgiven for being overwhelmed and thinking every t shirt niche in the world is saturated.
I am here to tell you that this isn't the case. There are tips, tricks, and ways that allow you to unlock niches almost on demand.
It takes a little bit of money, but ensuring you have a system when entering a new market is key to your overall success.
So what are you going to learn in this article? Ideally, how to make money, and lot's of it! I can give you the keys, I can't make you open the door.
What you will learn in this article;
- How to spot a profitable t shirt niche
- How to find best selling designs
- Massive Niche List
[BEFORE WE BEGIN] Bookmark this page! You'll be coming back. Oh, and share the hell out of it!
How to Find Profitable T-Shirt Niches
How to spot a profitable t-shirt niche
Finding niche's to wrangle is the single most important aspect when starting out with print on demand or dropshipping. It forms the backbone of what we are trying to achieve with building a scalable, long-term business.
The next hardest part is finding trending products that you have full confidence will sell, but that's for another article.
No matter which niche you target the ones that will be the most profitable will be the ones with the most passion and pride. A lot of the bigger passionate, pride-filled niches have thousands of products being promoted to them every time they open their browser. Niching down is where the biggest opportunities will lie.
For instance, instead of focusing on the broad law enforcement niche, you would drill down into sub-niches.
Police Officer>Dog Handler> Californian Dog Handlers.
The 3rd tier may not be appropriate in this circumstance, but you see what I am saying.
Most sales in this industry are driven hugely by passion. By focusing in deep on a niche that is full to the brim of passionate individuals will make your success that much faster.
It's not always the most creative designs that win, often it's not. Simple designs with heavy text and a niche relevant image will in most cases sell better.
Removing excessive colors and other design elements allow it to appeal to a much wider audience.
Interests Facebook has Removed
While the list provided is massive it must be noted that any interests that were found with 3rd party vendors (i.e. Acxiom, Oracle Data Cloud (Datalogix), Epsilor and Experian) will be removed and as such won't be targetable.
Further to that, any targeting parameters including purchasing, in-market audiences and so forth will also be affected.
For most people, this won't be of too much concern and if you're looking to crack another niche (obviously you are) then it's just a matter of testing…as it always has been.
How to create an Untapped Niche on Demand
You may not know it but there are literally THOUSANDS of untapped niches on Facebook, it is just a matter of testing and measuring what they are.
How do we find them? It is a matter of finding a bigger audience then drilling down by crossing it with other big audiences.
Take for instance Nurses that love Labradors…or poodles…or roller derby… or kayaking.
Do you see where I am going with this?
How to judge the passion within a niche.
The easiest way of judging whether or not a niche will be passionate is by seeing how many competitors are in that industry. Industries like nursing, pets, politics, sports, etc are all indicators of above-average passion.
Particularly, when targeting people within those niches that are actively purchasing niche related products.
When I was first starting, and even to this day, one of the biggest niches that continually buy is nursing.
In part, this would be due to the demographic predominantly being made up of women in the 24-54 year age bracket. That age range is a massive sweet spot.
Being profitable in niches like nursing comes down to a few different elements, a new super product, niching down or having built a brand around both.
My personal Shopify success comes from the nursing industry where I was able to sell in excess of $300,000 of one product in a matter of weeks. It can still be done. But unless you have an exclusive on a new item I would suggest niching down as I explain below.
Hobbies can be broken down into profitable sub-niches often resulting in faster success;
Sub-niches of nursing;
- Registered nurse,
- Pediatric nurse,
- Emergency nurse,
- ICU nurse,
- Nursing student, etc.
Sub-niches of Engineering;
- Civil engineer,
- Mechanical, etc.
Judging profitability on the size of the niche.
Bigger niches allow for scaling. Scaling allows for much bigger paydays and longevity. The key to making sub-niches work is by focusing on the category as a whole. That's right, focus on nursing.
BUT, instead of making a generic shirt that says, “Nurse, because badass butt jabber isn't an official title” you'd create a shirt that said;
- “Registered Nurse, because badass butt jabber isn't an official title,” or,
- “Pediatric Nurse, because badass butt jabber isn't an official title”, or,
- “Emergency Nurse, because badass butt jabber isn't an official title”…
You get the idea. Instead of creating one shirt for the parent niche, you've now got 3 babies to go out there and make money for you.
Focusing on the parent niche will prove to be much more lucrative than focusing on one sub-niche.
Verifying a niche is targetable
As Facebook will be our main traffic source for testing it is imperative to make sure we can, in fact, find interests related to it. This is as simple as pulling up your ads manager and typing in your niche, i.e. “Black Sphynx Cat”
Test 1 = FAIL.
Based on that I would definitely revise whether or not to run a “Black Sphynx Cat” shirt…
Instead, search for the parent niche “Sphynx Cat”.
It's not a bad sized audience to tap into. You could still try “Black Sphynx cat” by targeting that larger audience. As we all know, pet owners like to spend money on their pets. And if, within that audience, we're lucky enough to find the black cat owner…we will no doubt find a sale… or 3.
I think I said “Cat” far too many times in that explanation.
And that brings us to our next point, is the niche willing to spend money…?
Cashed up niches.
The Sphynx cat is a perfect example of a niche that's willing to spend money. When you consider that a purebred Sphynx sells for in excess of $2,000, you can understand that these cat owners are willing to spend money.
On the other hand. Targeting graduating high schoolers or Bey Blade lovers will likely result in a lack of sales. Why? It's due to the readily available means of funding. If they are too young for a credit card, you are introducing an unnecessary barrier to entry.
The people within that niche will need to ask permission from someone with available funds, which slows down the process of converting a prospect into a paying customer.
Untouched Niche Markets 2019
Believe it or not, finding untouched Niche Markets in 2019 is not only possible it is downright easy. All it comes down to is blending niches i.e. Roller Derby + Nursing + Pitbull or Horse Riding + Mermaids etc.
Whilst you won't be able to find single interests that are untouched, niching down will provide you a little extra firepower as those people would never have seen a product for them so specifically.
The Best Product for Print on Demand Jewelry
ShineOn Jewelry remains our go to when it comes to products of choice. There are several reasons why we choose them;
- Margin is great
- Retail Price Point is neither too high nor too low
- Made in the USA
- Fast Delivery
- You get a sword when you hit 5,000 sales haha
The more margin you can get at a lower cost product the better. It's easier to sell, you can run ads longer increasing your chances of success.
You can sign up to ShineOn Jewelry Here.
How to find best selling designs
Now you know how to find niches (really, it's not that hard and I've seen hundreds of beginners just get started and immediately blow it up), let's take a look at crafting a scalable campaign.
I am literally going to all but give you a fist full of cash with this. Finding 1 scalable saying is great, but finding the holy grail is what we would like to be able to do, not just the once, but consistently.
So what is a scalable saying? Take our previously mentioned nurse shirt above. Targeting our badass nurses and the sub-niches gives us the ability to create multiple designs/campaigns from the one saying.
This is how I was able to have the success that I have had online. By consistently crafting campaigns that were scaled out to dozens of sub-niches each and every week.
So how do you craft these sayings that haven't been done to death?
Simple! Research the best selling shirts and blend the sayings together to create a new, unique phrase that hasn't been seen before.
As an example, I found the shirt below on Amazon.
It's a very generic shirt, funny, but generic. So how could we niche this down? Just like this;
- “Being a Register Nurse gives me enough money to live comfortably….”
- “Being a Mechanic gives me enough money to live comfortably….”
- “Being a Guitarist gives me enough money to live comfortably….”
Those sayings have never had shirts designed for them (that I know of). Be the first, then come back here and thank me for creating your first series of scalable designs.
This method will continue to work for you. It costs less to have created once the original design has been done it's just a matter of changing the niche image and a couple of words. While it may not work in every niche, it only needs to scale within 1 or 2 to make the overall campaign a success.
So where can you find places to find sayings like the one above?
- Sunfrog Shirts
- Amazon Best Sellers
- Teespring Marketplace
The list is endless. Just get researching and once you have the system down, outsource it to your VA's.
And there it is. To top it all off, I am giving you 1000+ niches for you to research. You will never use them all. What I suggest is going through and taking out the ones you find interesting or would enjoy creating campaigns for and expanding out from there. At first focus on 5-10 niches and work with getting 5-10 designs into each, each week.
If you have any questions please comment at the end of this post and I will answer. Good luck and godspeed on your niche quest.
If you found this article helpful make sure you share it with your networks! Afterall…sharing is caring!
BONUS: How to create your shell campaigns in Facebook Business Manager.
The way in which we have always launched our ads, and have continued to do to this day is the same. We always started with a Purchase conversion ad with 2 adsets in each. 1 x Broad i.e. Nurse, Nursing, and 1 x Specific ad set i.e. Mighty Nurse, Funny Nurses, Lippincott's Nursing Journal, etc.
In each of those adsets there are 4 identical ads.
These days we are doing a slight variation of this again. Instead of having just the 2 adsets, we duplicate them 3 times so we have 8 in total @ $5 per day budget.
To take the thinking out of cutting we also have rules in place.
- Clicks >$2.50 are turned off
- Add to Carts >$7.50 are turned off
- Purchase >$30 ads are turned off
This is based on the jewelry we're currently selling and the margin therein. Shirts would be much leaner.
Massive T-shirt Niches List
Advertising sales agent
Air traffic controller
Alcohol and drug counselor
Audio and video technician
Auto body technician
Auto body worker
Auto damage appraiser
Certified nursing assistant (CNA)
Chief information officer
Chief information security officer (CISO)
Chief technology officer (CTO)
Community health worker
Customer service representative
Delivery services driver
Delivery truck driver
Elementary school principal
Food preparation worker
Forensic science technician
Hedge fund analyst
High school principal
High school teacher
Home health aide
Human resources manager
Human resources specialist
Information security analyst
Insurance sales agent
Market research analyst
Middle school principal
Nail care technician
Operations research analyst
Personal care aide
Pest control worker
Postal service worker
Power plant operator
Private equity analyst
Public relations manager
Public relations specialist
Quality control inspector
Real estate broker
Retail sales worker
Special education teacher
Tool and die maker
Venture capital analyst
Electronic dance music (EDM)
Hot air ballooning
Listening to music
Live action role-playing game (LARP)
Mixed martial arts
Ping pong/table tennis
Scale model building
Slot car racing