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A debate that is surely going to keep store owners questioning…Klaviyo vs Mailchimp. In the search for MailChimp alternatives we will explore which one is better and which is going to be the easiest to use.
Klaviyo is one of the MailChimp competitors that is coming up through the ranks incredibly quickly. (I've actually used Klaviyo when I was able to make $535,294 in 6 months and is the platform I continue to use today.)
In my experience, email platforms are as user-friendly as wifi networks and wireless printers. For the most part, they're unintuitive, requires excessive research to find out how to do simple tasks and usually ends with me wanting to punch the damn thing… Or is that just me? 🤔
That, to me is the most frustrating thing when I value my time so highly.
The first thing to note in this battle is that Klaviyo has been built specifically for ecom. Does this mean better usability for your store? We're going to find out.
So in this article, I am going to share with you my findings. In some ways, it's a MailChimp/Klaviyo Review. I've used both these platforms so I do have user insight from making 10's of thousands of dollars doing so.
You are about to read my 6 deciding factors to help you make an educated decision.
Those deciding factors are;
- Features & Functionality
- Available Templates
- App Integration
So let's get started…
Klaviyo vs Mailchimp, What You Need to Know…
Recently, MailChimp has removed their integration from Shopify due to new terms imposed by Shopify. This in itself makes Klaviyo the clear winner when it comes to email marketing for e-commerce.
In any case, let's continue. Usability seems to always be number 1 on my list followed closely by features. Usability means I can do what needs to be done as quickly as possible. I value my time highly and so should you.
I already have 1000 tasks that I need to complete in the day so having to learn a new platform to send out broadcasts or sequences should not need to be a headache.
No matter what platform we ultimately decide to use, there will be a learning curve. So with that in mind…let's get into it.
MailChimp vs Klaviyo: Usability
No platform is without its nuances and this pair isn't an exception. MailChimp and Klaviyo both have a user-friendly interface which makes any early learning you'll need to do that much easier. Everything is clearly marked and is where it should be.
I have recently started using ConvertKit (another MailChimp alternative) for Storehacks and the functionality in getting it set up frustrated me no end. All I wanted was to be able to have a subscriber added to a specific list.
ConvertKit is different…they call a list a bloody form? A FORM…wtf is that about?
Anyway, so neither Klaviyo or Mailchimp has that problem. They call a list a list, a campaign a campaign and a sequence…well they have different terms for sequences but that's fine. Klaviyo they call them Flows. MailChimp, they're called Campaigns.
And more specifically, the set up of each is rather straightforward…until you start automating your lists… i.e. when a subscriber goes from being a visitor into a customer. How do you ensure that particular person is removed from one list and added to another?
When you first create your MailChimp account and install the app you are given the option to create 4 emails;
- Abandon cart email
- Product retargeting email
- Order notifications
- Pop-up form
Abandon cart email
Each one you need to build out. But, I should note, with Abandon cart emails they do give you 3 templates to choose from;
Product retargeting email
With your product retargeting email you only have the option of 1 template to build out. Which, when compared to the built-in 5 with Klaviyo there is a question to be asked… why so few?
MailChimp has them pre-built, personalise them to your company, switch them on and you're ready to go. Simple as 1-2-3.
Not sure what the necessity of a pop-up form from MailChimp is in this instance, other than an added extra… With so many other pop-ups available (like Wheelio, that absolutely crushes) it strikes me as odd that it is an option.
Klaviyo 3, Mailchimp 1
Klaviyo vs Mailchimp: App Integrations
With so many integrations I needed to film Klaviyo's site and turn it into a gif. If you are after a particular integration I'd suggest they'd probably have it.
MailChimp offers integrations with the main players in the e-commerce space; Woocommerce, Magento, BigCommerce & PrestaShop. One thing I do like is the mobile app MailChimp has available… you know, in case you have to send a campaign immediately to your list.
But wait, there's more… There is much, much more! In fact, so much so that I had to stop the video…because after five minutes of clicking next page I got bored. So if you want to know what exactly MailChimp integrates with I suggest you take a look here.
In this circumstance, MailChimp leaves Klaviyo in the dust. A question you'll ask yourself however is, will I need to use all these?
Klaviyo 3, Mailchimp 2
Klaviyo vs Mailchimp: Price
Price is always an important factor. And this is where MailChimp gets another over Klaviyo. MailChimp is free up to 2000 subscribers and up to 12,000 emails. It's not until you hit 10,801 subscribers do you start paying the same kind of money as Klaviyo.
Klaviyo will hit you with $100/mo for a list of 200. They do however offer you free for up to 250 subscribers or 500 email sends. Which…is only 2 email blasts. With a list of 10,801, you will be looking at $350/mo.
This really does beg the question of which you should choose. To get an idea of ROI, you would need to work out how long it would take you to create the same email flows within MailChimp as Klaviyo. $250 is no chump change despite the size of your audience so weighing up your opportunity cost is the only way to truly know if it is worth your while.
Klaviyo 3, Mailchimp 3
Other Mailchimp Alternatives
There are a ton of Mailchimp alternatives that you can compare, and at a future date, we probably will. MailChimp vs Constant Contact is another comparison that is constantly coming up but when it comes to ecommerce there really is no better Mailchimp alternatives than Klaviyo.
Nearly every Shopify success story that I hear about is using Klaviyo and for good reason. Everything is set up ready to go, the support for Klaviyo in the seller community is huge and not showing any signs of slowing down. If you ask in any group who the best e-commerce email system is it'll hands down be Klaviyo.
With the flows and sequences pre-built before you start and a wizard that takes the monotony out of building each, I would have to say Klaviyo has this in the bag 100%. For this, I am going to give Klaviyo 2 points as time is money.
Klaviyo 5, Mailchimp 3
After writing the article I'm about as on the fence as you can get. After using many of the many MailChimp competitors it is Klaviyo that I keep wanting to compare and now…that has been done.
Though the battle of Klaviyo vs MailChimp was tied I still feel I would choose the former as the ease with which you can set up your flows outweighs what it costs.
In saying that, when you've got a list of 10,000 people it doesn't automatically make you more money, there are still some days I scratch my head and wonder why no sales came in. If you get a few days, or god forbid a few months that cost starts to eat into your valuable bottom line.
Do you have anything to add to this article? I would love to hear it in the comments below!
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